Thursday, October 11, 2007

How to do backlink analysis on a competitor's website

Today, I am going to show you how to analyse a competitor's backlinks, so that you can find potential high quality potential link partners to approach. The objective here is:

Find out what sites are linking to your competitors, and get them to link to you.

How do we do this? There's the hard, manual way, and then there's the easy way. Let's go through the hard, manual way first (requires no software except for a web browser and notepad):

1. Do a google search using your target keywords. In this case, let's use the example keywords 'dog training'

2. Take a look at the #1 listing in the result set - this is your primary competitor, but you're going to want to do this analysis on every listing on page 1 of the google result set.

3. Highlight and copy the URL for the first result, and then in Google's search box, type in: link:[competitor URL] - this let Google know that you want to see all sites that are linking back to that URL.

4. You now have a result set of all websites linking to the URL.

5. In notepad (or excel) create a spreadsheet with the following columns: Website URL, Page Rank, Anchor Text

6. Click on the first result - now, find the link pointing to your competitor, and in your spreadsheet, add the URL in the Website URL column, the Page Rank for that website in the Page Rank column (to find out a website's Page Rank, get the Google Toolbar for your web browser - the toolbar display's a website's Page Ran), and the anchor text that is used to link back to your competitor's website.

7. Repeat this process for all results on Google's result set.

8. You now have a list of the websites you need to focus on as link partners.

9. Sort your spreadsheet by PR high-to-low, and start going down that list and contacting the webmaster of each website and request a backlink to your website. Make sure you've added a link to their website in your links page first! This really helps show webmasters that you are serious about esablishing a partnership between your sites.

10. Watch your own PR rise, and your website soar in Google's index for your chosen keywords!

That's all there is to it. Now of course, you may not be able to get all of those websites to link to you, but do your best - it's worth the wait and extra work.

There's a way to do all of this that is practically automated, using an amazing tool called SEO Elite - it automates not only the backlink analysis process, but also adds tremendous automation to the backlink building process by giving you tools that facilitate the process of contacting other webmasters. If you are serious about doing SEO, and you have more than one website to manage (like me), then you will love the features this tool provides, and you'll make your money back on this tool in no time - it really does pay for itself very quickly. I personally have no idea how I would be able to do all this work for my 20 sites without it. Take a look at SEO Elite - of all the SEO tools I've seen out there, this one is a solid investment.


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